Cover photo for Beatriz Salinas's Obituary
Beatriz Salinas Profile Photo
1934 Beatriz 2019

Beatriz Salinas

March 6, 1934 — April 6, 2019


MARCH 6, 1934 – APRIL 6, 2019

Mrs. Beatriz Merla Salinas, 85, entered into the loving presence of her Lord and Savior, having been surrounded by her loving family.

At a very young age Beatriz showed her innate entrepreneurial skills as she grew up working in her late father’s business, Casa Merla. It was the experiences she gained working alongside her father, Don Jose Merla, that built her strong business skills and steadfast character. Shortly after her marriage to the late Romulo Salinas Vasquez, whom she was married to for 43 years, the couple moved to Laredo.

Her business savvy helped her save her late father’s business in Nuevo Laredo and transform it into a profitable and flourishing enterprise. She went on to establish her own business in Laredo and had to use creativity and ingenuity to adjust to the changing business environment in order for the business to survive and later thrive. Through it all, Beatriz did not falter but used a survivalist business instinct that all successful businesses use, adaptability. In her latter years, Beatriz enjoyed income provided from her rental properties business.

These accomplishments set the example for her family that having an unwavering devotion to God, a strong work ethic and a generous spirit that can turn life’s challenges into successes. Despite all of her accomplishments, what she valued the most was her family and raising successful, industrious children and grandchildren who became administrators, computer scientists, educators, engineers, medical professionals, and real estate business entrepreneurs.

She loved being in the company of her children, grandchildren and great grandchildren as she could see God’s blessings and goodness manifested in their lives. She will always be remembered as a strong-willed, caring, devoted, supportive and loving matriarch.

She is preceded in death by her husband: Romulo Salinas Vazquez; father: Jose Merla, mother: Maria Luisa Gutierrez de Merla; brothers: Cesar Merla, Jorge Merla

Left behind to cherish her memory are her children: Beatriz A. (Juan A.) Salinas-Riojas, Carlos R. (Molly A.) Salinas, Juan J. (Sandra) Salinas, Luisa E. (Jose Miguel) Salinas-Rendon, Sandra A. (Victor M.) Gonzalez; sister, Maria Luisa Merla de Morales; grandchildren: Jessica (Isidro) Garcia, Judith (Javier) Hinojosa, Krisel Martinez, John-Michael (Alison) Salinas, Kristin Kate Salinas, Briana Rendon, Austin D. Gonzalez, Travis A. Gonzalez; great-grandchildren: Madelyn Elise Garcia, Megan Isabella Garcia, Raul Lozano, Javier Andres Hinojosa, Jeremy Caleb Hinojosa, Sydney Brooke Martinez, Ryan Andrew Martinez, Taylor Jazz Salinas, and Joseph Ethan Salinas. She is further survived by numerous nephews, nieces, cousins, relatives, and many friends.

The family will be receiving condolences on Saturday morning, April 13, 2019 from 8:00 to 10:00 a.m. at Joe Jackson North Funeral Chapel & Cremation Services, 1410 Jacaman Rd.; where a Vigil for the Deceased and a Service will be officiated by Beatriz’s nephew Rev. Cesar Merla.

Rite of Committal and Interment will follow at the family plot in the Laredo City Cemetery.

Pallbearers will be: Carlos R. Salinas, Juan J. Salinas, Victor M. Gonzalez, Jose M. Rendon, Isidro Garcia III, Travis A. Gonzalez, John-Michael Salinas, & Raul Lozano.

A special thank you to the wonderful nurses at Heart to Heart, and to her devoted and compassionate doctors, Dr. Oscar Vizuet-Gutierrez and Dr. Chalit Wanthakawikran.

Arrangements have been entrusted to the care and direction of the funeral service professionals at Joe Jackson North Funeral Chapel & Cremation Services, 1410 Jacaman Road, Laredo, Texas 78041; (956)722-8850.


Joe Jackson North Funeral Chapels & Cremation Services
  • Email Details
  • 1410 Jacaman Rd.
    Laredo, TX 78041

Funeral Service

Joe Jackson North Funeral Chapels & Cremation Services
  • Email Details
  • 1410 Jacaman Rd.
    Laredo, TX 78041

Rite of Committal and Interment

Laredo City Cemetery
  • Email Details
  • 3200 N Meadow Ave.
    Laredo, Texas 78040
To order memorial trees or send flowers to the family in memory of Beatriz Salinas, please visit our flower store.


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